Denim Survey Results

Thank you!

We received more than 4,200 responses to our denim survey!

We will soon be contacting our draw winner for the pair of jeans.  To see if it's you, you need to check your email and voice mail!

Have you ever wondered how jeans were made?  Mavi Jeans provided us with a fascinating video that they've let us share with plum.ca viewers.  Show me!


On to a few survey result highlights:


How do you like to wear your jeans? Tick all that apply.

About 40% of respondents said that "Sporty casual"  is a way you wear jeans.

Answer	#		Percent
Sporty casual (e.g. hoody, t-shirt and flats)	3717		39.96%
Dressy (e.g. heels and an embellished top)	3090		33.22%
Work Appropriate (e.g. Blouse with a Jacket or Cardigan)	2341		25.17%
Other.	153		1.64%

Which best describes how you usually purchase your jeans?  Tick all that apply.

Fit appears to be the most important part about choosing a pair of jeans. 

• 34% of respondents "... care only if it fits me".
• 27% of respondents stay loyal to a brand if it fits.

A few interesting quotes

"I care more about the fit and quality than the cost since I know I will be wearing them a lot."

"I like to be able to try on a variety of brands and styles when looking for my next pair of jeans and usually buy two pair at a time - one pair casual and one pair dressy"

"I live in my jeans, wear them all the time"

"If I can find a pair that looks great, I'll probably get a second identical pair."